Maximise the value of every piece of content
Speed is everything for modern content marketing, yet most marketing teams are held back by publishing delays and developer bottlenecks. Baack allows your marketing team to build and edit content in real-time without ever needing to open a developer ticket. This doesn't just cut costs and ensure brand consistency — it allows your team to move at the speed of their ideas and truly maximise the value of every piece of content you produce.
Content management done right:
- Consistent content across all of your digital channels from web, mobile, email, POS.
- Publish content updates in seconds not hours.
- Understand your customer and deliver personalised content at the right time.
- Automate your workflows from editorial, translation and marketing stakeholders.
Baack DXP supports more than just content production. With rich support for tasks, tickets, customer relationship management, chat and experimentation you can build great product experiences that your customers love.
Get in touch
Contact us now to access the full suite of content management and digital experience tools we offer.
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Solutions for your digital experiences
Build experiences across platforms to deliver consistent customer experiences connected to the whole sales lifecycle. Baack connects to your existing tools to unify your digital experiences across Content Management Systems, Customer Relationship Management and Sales solutions to create a coherent Digital Experience Platform.
Content delivery
- Headless content management
- Simplified publication
- Web or app delivery
- Support for localisation and A/B content variants
- Versioned content so no change is lost
- Ease of integration with your existing site
Connect customers
- Understand your customers with integrated Customer Relationship Management (CRM) system to deliver personalised experiences.
- Create unlimited content variants flexibly to meet your local content needs.
- Capture customer related information and use it to build unique experiences.
- Gain insights into your customers and their local needs.
Automate sales
- Capture every basket to understand buyer intent and interests.
- Connect your basket to invoicing and payment systems.
- Use tools like usage counters to track ephemeral usage for billable resources or time.
- Understand customer and product insights with related products and similar buyer concepts coming soon
Groups and communities
- Easily model interest groups like email lists centrally to drive more effective engagement of existing customers.
- Full support for user engagement with options for Email, SMS and Chat subscription management.
- Build internal groups for work planning e.g. users with permission to publish content.
- Connect your different community management tools to keep your data fresh.
Tasks and ticket automation
- Use projects, workflows and tasks to model internal editorial tasks.
- Assign tasks like content translations to your internal team members.
- Model customer lead or follow up tasks using CRM.
- Capture customer support tickets from your customers integrated right into your site.
- Tasks automatically capture change history so you are always informed about updates.
Conversation and chat
- Start a conversation about anything on the platform, from discussing notes for content updates to discussing customer issues with your team.
- Chat is API first and headless so you can easily integrate it how ever you need into your site.
- Start a conversation with customers on your site by empowering your developers build custom chat experiences effortlessly.
- Integrate chat platforms to ensure everyone is connected.
Deliver rich experiences across the lifecycle
Build rich content experiences designed to work across the whole lifecycle of your engagement with customers.
Create and manage a single source of content to power all of your digital experiences efficiently.
Build your digital content experience across platforms and publish effortlessly at scale with instant updates to your content everywhere.
Baack allows you to manage all of your content in one place and access it from anywhere. It only takes a few minutes to create content on the platform then after that your content team can manage your content, create variants for A/B testing, preview drafts and build translations.
Drive engagement with potential customers using subscriptions, groups and notifications.
Baack allows you to create groups of users with full subscription lifecycle support. These groups can then be pushed to a CRM or email solution to enable email list management at scale.
Understand your existing customers and build personalised experiences to deliver the right message to improve engagement.
Effortlessly create content variants and experiments to continuously improve your product experience and grow your business.
Rich basket and product model support allowing you to gain visibility into every stage of the purchase process.
Capture product and pricing data for engaged users to drive personalised experiences.
Use your product engagement data to to offer related products and interests based on historical engagement from existing customers.
Automatically sync your leads into your payment system and book keeping tool with invoice, contact and payment status integrations.
Managing invoices, payment status and book keeping can be a major overhead for company sales teams. By connecting the whole lifecycle together Baack allows you to automate the majority of repetitive and error prone payment management tasks.
Sales status and contact information kept up to date across the sales funnel.
Use tasks to allow customers to raise support queries either in app or via a third party tool.
Build custom interest groups and personalised experiences based on customer history to re-engage sales.
Why choose Baack?
With decades of combined experience across many of the worlds biggest tech companies our team understand what it takes to build successful digital experiences at scale. We know how critical features like development speed, reliability and performance are to building great customer experiences. We are building a DXP which let's you build faster by offering all of the backend functionality and integrations you need to achieve your maximum business potential. Our features let you pick the capabilities you need to launch your business with connections to all of your existing tools like CRM and ERP and task management.
Unlock the potential of your business by building faster and more sophisticated product experiences using Baack to take care of the heavy lifting.