Hello world - Baack Software is created

link Last published: 2025-08-31

Welcome to Baack Software: Your New Best Friend for Building Awesome Digital Experiences!

Remember that feeling when you just wanted to build something amazing, but got bogged down in all the back-end plumbing? Yeah, us too. That's why on July 14th, 2025, we kicked off Baack Software with a simple, yet mighty, vision: to give small to medium businesses and their awesome software developers the power to craft sophisticated digital experiences without all the heavy lifting.

We're talking a full suite of content, relationships, and, soon, e-commerce tools, all designed to let you focus on what you do best: building your product and operating your business.What's a Digital Experience Platform (DXP) Anyway?

Think of a DXP as your secret weapon for building slick digital stuff fast. It's a powerhouse of back-end content and creation tools that help businesses whip up great experiences in a flash.

At Baack, we're tailor-making our DXP capabilities to fit exactly what you, our target customers, need. Here's a sneak peek at what's on the menu:

• Content Management System (CMS): And not just any CMS! We've built a super flexible headless CMS. No more wrestling with content; just pure, unadulterated creation.
• Customer Relationship Management (CRM): Keep your customers happy and their data tidy. Our CRM helps you manage relationships like a pro.
• Product, Pricing, and Payment Integrations (aka ERP Lite): Getting your products to market and getting paid shouldn't be a headache. We're streamlining this so you can focus on the fun stuff.
• Team Planning and Organisation Tools: Because teamwork makes the dream work, and organised teamwork makes it happen even faster.
• Internal and External Communications: Automate those pesky processes and keep everyone in the loop, inside and out.

Our ultimate goal?

To hand you a full back-end capability set on a silver platter so you can truly unleash your creativity on your products and business.Why Did We Start with Content?

Good question! We decided to dive headfirst into content management because, well, it's a challenge we totally get. We're building our own initial product, so we're right there in the trenches with you, battling the content beast.

Managing content can be a bit of a circus, right? Many companies tell us that content creation and management are huge roadblocks to their growth. Think about it: building any product needs input from a whole crew – sales, marketing, design, editorial… it's a lot of cooks in the kitchen!

That's why we've cooked up our content offering with some seriously powerful features: full history versioning (oops, wrong version? No problem!), A/B variants (test away!), and localisation support (go global!). We're here to make collaboration a breeze, not a headache.Keep Your Eyes Peeled for More Goodies!

Wanna stay in the loop about our upcoming capability launches and all the juicy news? Why not sign up for our pre-launch newsletter here!

We're also on the lookout for awesome early adopters and testers to give us feedback during our Alpha roll-out. If you're game to help us build something truly special, please get in touch!

Feature releases for February 2026

link Last published: 2026-03-19

February was a major month for feature updates to the Baack platform with some highlights including:

New endpoints and improved API features

We are happy to announce the expansion of the API surface with new features to help developers building client side and embedded editing capabilities.

• Client context to allow both signed in users and API clients with bearer tokens to easily access their request context.
• Long integer content item to allow modelling integer type values in the content.
• Work task log to enable access to task change history.
• Standardisation of pagination representation.
• Addition of a user representation for client context metadata.
• Expanded support for searching Projects, Tasks and Identities.
• Added support for path based access to content entities on the view endpoint.

New functionality and clients

To help companies and their developers integrate content we have also been building new clients which use the Baack APIs to deliver experiences.

• Addition of a login flow to support logged in users accessing the platform in combination with browser clients.
• Javascript ES6 modules for core concepts including [coming soon to NPM]:
  • Content viewing for clients using server or browser side content delivery.
  • Content entity and content item editor module enabling developers to embed editing into their web experiences.
  • Task client module enabling developers to embed tasks into their web experiences.

Analytics improvements

In order to help content owners understand the gaps in their current content offering we have added new analytics insights into which content has unmet demand for translations not currently available.

• New view of top content entities accessed on the platform.
• New insights into how often the content delivered matched the requested language or a degraded language.
• New insights into which languages are the most requested but currently have no translation available.

What is headless content management (CMS)?

link Last published: 2026-01-08

In the modern landscape of Digital Experience Platforms (DXP), there has been a significant emergence of headless platforms. A headless Content Management System (CMS) fundamentally separates the presentation layer (how the content is delivered) from the back-end platform that stores the content and experiences.

This architecture offers numerous advantages. By using a headless CMS, organisations can manage their content centrally and efficiently deploy it across any digital channel. This decoupling empowers different stakeholders, such as the marketing team, to manage content autonomously. Furthermore, it benefits developers by enabling them to build solutions faster, while allowing content updates to be rolled out consistently and at scale across multiple channels.

In contrast, traditional CMS platforms often mix content and code, leading to content being locked into a silo. As a company expands and ventures into new digital channels, reusing existing content becomes increasingly difficult, and maintaining consistent, timely updates can become almost impossible.

What drives channel proliferation?

As your company grows and expands you will likely want to expand your products, your team and your markets. As your company expands managing your content also becomes more complex. The typical drivers of this complexity are:

• Adding new distribution channels like mobile apps to an existing web only offering.
• Expanding your product offering into new markets and handling more translations of your content.
• Adding more content collaborators.

The rise of headless CMS

Headless CMS systems have been increasing in popularity over the last decade as companies seek ways to effectively manage an their content and brand in an increasingly omni-channel environment. Centralising content into a headless CMS allows companies to effectively manage the single source of truth for their content and experiences.

One of the challenges for companies to make this transition to having their content in a central system is structuring the content. Content in monolith apps is usually mixed with business logic and code and has to be formatted as the first step towards having a single source of truth for content. While this may seem daunting, as many companies find, managing content in an ever increasingly complex set of channels can be even more challenging.

Stop Wasting Time on Data Migration: Baack's New Xero-to-HubSpot app is the Enterprise-Ready Solution You Need

link Last published: 2026-01-16

Connecting your financial data from Xero to your new HubSpot instance is a critical step — but it shouldn't be a manual bottleneck. For developers and IT leaders overseeing CRM adoption, the challenge is maintaining data integrity while accelerating time-to-value.

Introducing the new Baack app, engineered to tackle this exact pain point. We provide a seamless, accurate, and automated solution for importing all your essential customer data from Xero directly into HubSpot. Our app will be launching soon on the HubSpot app marketplace. If you are interested in becoming an early tester please get in touch.

Why Baack is the Smarter Choice for HubSpot On-boarding:

• Precision Mapping: Our app goes beyond simple transfer. It ensures customer records, associated invoices, and key financial history are mapped accurately to the correct HubSpot properties, giving your sales and marketing teams a complete, reliable 360-degree view.
• Zero-Friction Workflow: Designed for a 'set-it-and-forget-it' experience, our integration reduces the development overhead and risk of human error associated with custom scripts or manual CSV imports. Focus on building and scaling, not on migrating data.
• Optimized for Scale: Built on a foundation of speed and stability, Baack is ready to handle enterprise-level data volumes, ensuring your transition is smooth regardless of how large your customer base is. The Result: A faster, cleaner HubSpot roll-out. Your teams get accurate data quickly, and you get to bypass a major time sink.

Get started

Please visit the Xero to HubSpot page to get started.